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Positioning: The Battle for Your Mind is one of the books on . Al Ries is a marketing professional . Along with Jack Trout, Ries coined the term "positioning", .

Al Ries is a marketing professional and author. . Al Ries with Jack Trout.

. PDF File (.pdf), Text File (.txt) or read online for . Explanation of Positioning of Trout & Ries. . two young marketing guys, Jack Trout and Al Ries, .

Al Ries and Jack Trout, in their book Positioning: The Battle for Your Mind, introduce the .

The 22 Immutable Laws of Marketing: . Al Ries, Jack Trout: . Troutthe world-renowned marketing consultants and bestselling authors of Positioningnote, .

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